
Our Story
We are a family-owned company with more than 40 years in commercial print. Located in the Carolinas, we have grown to become a trusted leader in print communications and customer service.
The Early Years
Our print story begins in 1981 when newly-wed bank executive, Judy Montcastle, and Army veteran, John Montcastle embarked on a new enterprise. At a time when office copiers were still a rarity, they brought instant print to downtown Asheville, NC. Using the latest quick-capture technology, they produced black and white documents while people waited.
As demand grew so did their business. It was not long before John and Judy invested in their first color offset press which was to become the mainstay and passion of our family business. Embracing the new level of expertise required for traditional print, they left the franchise behind, becoming incorporated as Advantage Printing in 1992.
Next Generation
Always at the forefront of technology, Advantage Printing launched direct mail services and were among the first US printers to employ Computer-to-Plate practices in 1996, eliminating the need for darkroom film processing.
Over the next two decades Advantage Printing flourished to become one of the most trusted and capable commercial printers in the region. Moving to larger premises, and with the next generation of Montcastles joining the workforce, we continued to grow our team and in-house services. We upgraded to bigger presses and added wide-format flatbed and roll print signage, high speed digital color and more bindery services.
Moving Forward
We are now known as Advantage Direct, reflecting our progress and leadership in the next generation as we continue to develop our services to align with the ever-changing digital landscape.
Throughout our journey, we have cultivated a professional team of experts and cutting-edge technology that sets us apart from our competition. This has let us expand into broader markets and assist our customers to do the same. We are also avid supporters of our community. Like our business, we take a hands-on approach, and we look forward to future decades of working together.